If
you are someone that has thought of starting your own business before, it is
possible you have equally considered franchise business ownership as well. This
is because just about everything and anything that is of interest to you
including services is covered in the franchise business opportunity. Think
about it for a moment and probably names like Bright Eyes Sunglasses Stores
(Fashion and Lifestyle), Anytime Fitness (Health and Fitness), Car Care
(Automotive), Kwik Kopy (Print and Design) or Smartline Mortgage Advisers
(Housing) will readily come to mind.
Now
these are just some of the more familiar franchise businesses in Australia.
And, the good thing is that you don’t need to leave your paying job in order to
own and run a franchise business as there are part-time franchise business
opportunities. However, before going to the pros and cons of this business,
here is a reminder of what a franchise is.
Background
Franchise
is a word that is often used every day, but what exactly does it mean.
Basically, a franchise is a legal as well as commercial relationship that
exists between two parties, the franchisor who owns a trademark, brand name,
advertising symbol or service name and the franchisee who could be an
organization or an individual that wishes to make use of such identification in
business.
Alright
as with everything in life, you ought to consider the pros as well as the cons
involved. Therefore, below are a number of these considerations to think through
before engaging in any part-time franchise business:
THE PROS:
1 Oftentimes, it will initially require lower
investment plus lower overhead costs.
Usually,
a part-time franchise business is home-based. Also, if it is a product that is
being patronised by the franchisee (you), the franchisor typically keeps the
stock and is responsible for shipping it to the end-user. In this kind of
arrangement there is no need for staff, so all expenses related with employees,
like insurance, are absent making room for a higher profit margin.
2 Support
is provided in the form of marketing support and others.
Also,
parent companies usually provide support to the extent that there is a
nationwide campaign, which the part-time franchise business owner can draw
from. In fact, local campaign marketing materials are often made
available.
3 It
helps you to first see how things run before taking the plunge.
One
of the benefits of going part-time first is that it provides you with the opportunity
of seeing how things go initially before taking the dive into full-time
franchising, if that’s what you really want to do eventually.
You
see some people have actually tried franchising this way before going in full
throttle. Of course, it is not everyone that goes from part-time to full-time.
However, this period allows them to find out if franchising is what they want
to get into or not.
4 It
provides a means of earning additional income.
For
many people, part-time franchising will only be a means of earning additional income
instead of replacing their full-time jobs. This is good as it provides them
with an additional income earner besides the ones they may already have.
5 During economic downturns, a part-time
franchise business investment may just save the day.
One
of the wise inputs financial advisers have given again and again over the years
is that of not placing all your eggs in one basket. Now in this case, part-time
franchise can be one of the other baskets in which investment is made.
Taking
heed to such advice as saved many during unexpected periods of downturns and it
can well do the same for as many that invest into part-time franchising.
6 Depending
on what type of franchise system is being run, you can have access to a lot of
time.
Some
franchise systems allow franchisees as much as seven months off. Now that’s a
great time for anyone to do other things. That kind of system allows
entrepreneurs more than 50% of the year to engage in other activities they
would love to do in the course of the year.
THE CONS
1 Combining work together with part-time
franchise business can be really tasking.
The
fact of the matter is that if you are running a part-time franchise business
with working on another job, you are definitely working additional hours than
the average employee and this could be stressful to say the least.
2 Managing
your time during the ‘on seasons’ can be actually very difficult.
Whenever
you are back on and it is time to combine your job with part-time franchising
you will find it difficult to manage your time properly. This is because the
momentum of franchise work will sometimes take more and more of your time especially
as the business grows.
3 Your success in business is to a large
extent dependent on the franchisor’s success.
Everything
and anything that the franchisor does or doesn’t do will affect you directly.
In other words, your destiny as far as your franchise business is concerned is
not exactly in your own hands. This is why many people actually take their time
to research a business very well before deciding to own a franchise through it.
4 Your
creativity might be stifled
The
terms guiding the business relationship between the franchisor and franchisee
might not give enough room for your creativity to be allowed free reign.
So
this means that you will just have to work with the system that you have in
your hands and this can be very frustrating.
5 What
you are expecting may not be what you get.
High
expectations of earning much through franchise business can be misplaced. This
is due to the fact that it does not guarantee success. At the end of the day it
may just be another means of earning extra income for which more hours of work
is required.
Closing thoughts
Before
deciding to take the franchise route it is better to involve others, like
franchise experts as well as family members that may be affected by your
decision. This way the prospective franchisee can have a better picture of what
he/she is about to do.
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